A Peach of a Sign System!

Augusta Sign Company of Waynesboro was approached by the owner of a long-established peach orchard in the Charlottesville, VA area to update a store sign; also provide new signage for their newly added cidery and wine tenants.

The first step was to provide a cost estimate to remove and replace the two-sided exterior plywood oval store identification signs with their updated branding, add tenant panels for two upcoming tenants, and add new signage at the new tasting room building. Once approved, patterns were made so the new signs could be mounted on existing iron framework. Signs were constructed in the shop and new wall scroll brackets were ordered to hang signs over the entrances to the two tenant stores.

On installation day, the old signs were removed and replaced at the main entrance by the road. Then we hauled a new plywood sign lettered with high-performance 3M digitally printed graphics up to the roof to install on the gable end of the big new barn with great stores inside. We finished it off by hanging the tenant’s individual branding signs over each entrance door. Fortunately, I only had to make two or three trips to the local hardware store during the day’s installation. The new signs look great and our customer was happy. That’s always good news.

Mark Hackley is the owner of Augusta Sign Company, Waynesboro, Virginia

Contact: 540-943-9818

Go out and get some luscious peaches! Visit the Chiles website here.

How Long Do Cedar Signs Last?

Sandblasting, carving and routing are three ways that cedar wood can be fabricated into rugged and durable exterior signage for businesses, churches and other not-for-profits. Cedar and a few other American softwoods and exotic woods like redwood and mahogany, are the best choices for outdoor wood signs. Painted aluminum signs are also a great choice for outdoor signs if your don’t mind the commercial look and feel, but for neat three-dimensional images that are the best for downtown areas and certain industry-specific applications like retirement centers, parks and recreation sites, churches, schools, and medical offices, I believe finished wood signs are the way to go!

LIFETIME LINKED TO CONSTRUCTION METHODS

So how long should cedar signs last? First let’s talk about sign fabrication methods so you are comparing apples to apples when considering a sign’s lifetime. At Augusta Sign Company we use 1 1/2″ to 2″ thick cedar boards laminated edge-to edge. Each board is from 3″ to 7″ wide, no wider, since cupping can be a concern for wider boards. When I build a sign panel I use West System Epoxy, a durable and tested adhesive used in the ship building industry for years, so it can be trusted if correctly applied. Make sure that when the boards are being laminated that the clamping pressure is just right…too much pressure can squeeze the glue out of the joints, weakening the sign panel structure.

Whether the letters are carved or blasted into the panel, or if the background is gouged out leaving raised graphics, has no real bearing on longevity, except that you probably should pay a little attention to thin details in letter characters, such as in script or serif fonts, since sometimes these can break off over time. One big consideration is the final finish. Sandblasted backgrounds should always be stained versus painted. Stains do not peel over time and they bring out the character of the interesting wood grains in the sign. I recommend using a stain consisting of 50% Bulletin Color and 50% Penetrol for backgrounds. Any flat lettering, edges, borders, and unlettered backs can be primed with a durable oil based primer like Zinsser Brand, and then finished with either oil based bulletin paint or quality latex paint. 23K gold leaf is great if used sparingly in a sign. Gold is a precious metal so it will outlast any stain or paint.

It is not necessary to clear coat a sign if the proper finish materials are used. A clear coat will only last a minimal amount of time before needing re-coating, and the UV protection from something clear just can’t help protect the wood any more than the solid color finish below, in my way of thinking. I think it’s a waste of time and money unless you need abrasion protection like on vehicle lettering or signage in a high traffic area where there’s lots of opportunities for people to mess with the sign.

After all this, how long can one expect a cedar sign to last? The cedar itself will last your lifetime as long as no one hits it with a mower, a tree doesn’t fall on it, or a car doesn’t run into it. But you can expect the finish to last an average of 10 years under normal conditions. So as long as you put your sign on a 10-year maintenance cycle, and nothing weird happens like a tornado or accident, it will last forever, at least from your point of view!

Mark Hackley owns and operates Augusta Sign Company of Waynesboro, Virginia

AUGUSTA SIGN COMPANY

501 S. Magnolia Avenue, PO Box 519

Waynesboro, VA 22980

540-943-9818 mark@augustasigncompany.com