SIZE MATTERS: BUT SMALL IS OK WITH ME AND MY CLIENTS

When I started my sign business, I made a deliberate choice to keep it small. Not because I couldn’t grow it bigger—but because I believe there’s real value in doing the work myself, from start to finish. In a world of large companies, multiple departments, and endless handoffs, I wanted to offer something different: personal service, accountability, and craftsmanship you can actually see.

CRAFTSMAN, SALES REP, AND COMPANY PRESIDENT ALL-IN-ONE

When you work with a one-man sign business, you’re working directly with the person who will design your sign, build it, and install it. There’s no sales rep translating your ideas, no project manager passing notes along, and no installer showing up who’s never heard your story. From our first conversation to the final install, it’s me. That means your vision doesn’t get diluted along the way—and nothing gets lost in translation.

ACCOUNTABILITY

Keeping my business small allows me to give each project the attention it deserves. I’m not juggling dozens of jobs at once or pushing volume over quality. Every measurement, material choice, and finish matters because my name is on every sign I produce. If something isn’t right, I know it—and I fix it. That level of accountability is hard to replicate in a larger operation.

CALL ME “GUMBY”

Another advantage of a one-person business is flexibility. Every location, building, and client need is different. I can adapt designs, timelines, and solutions without navigating layers of approval or rigid processes. If a project presents an unexpected challenge, I’m able to think creatively and respond quickly. My goal is always to find the best solution, not the most convenient one.

CUTTING OUT THE MIDDLEMAN

Communication is also simpler and faster. When you call or email, you’re talking directly to me. Questions are answered promptly, changes are handled efficiently, and expectations stay clear. That saves time, reduces stress, and keeps projects moving smoothly.

KNOWING A GOOD THING WHEN YOU SEE IT

I also believe there’s value in relationships. Many of my clients come back again and again, and that means everything to me. I’m not interested in being a one-time transaction. I want to understand your business, your goals, and how your signage can support both. My success depends on your satisfaction, referrals, and trust—so delivering quality work isn’t optional, it’s essential.

At the end of the day, choosing a one-man sign business means choosing craftsmanship, honesty, and personal care over mass production. It means knowing exactly who is responsible for your project and trusting that they’re invested in the outcome.

For me, staying small isn’t a limitation—it’s the reason I can do my best work. And for my clients, it means getting a sign that’s made with intention, precision, and pride.

Mark Hackley is owner/operator of Augusta Sign Company in Staunton, VA. If you’re interested in becoming a customer or have interest in taking over an established sign business, reach out anytime at 540-943-9818.