3M sign graphics from Augusta Sign Company of Staunton, Virginia
From Hand-Painted to Computer-Cut
It’s interesting to consider what I’ve learned about lettering vehicles over the years. Although I am getting pretty old, at least I didn’t begin lettering covered wagons, or Ford Model T’s! But I did begin lettering vehicles before the Golden Age of Computer Graphics, when vehicles were still lettered with a paint brush and a can of paint.
Memories of a Signpainter
I remember doing my first fleet of vehicles for an electric company in Silver Spring, Maryland, Neary Electric, that used a neat and intricate letter style with red, white and blue inset elements in each letter, all done by hand using a hand-drawn and hand-pounced pattern that I made in my shop. The year was about 1986 or 87 when I still resided in Maryland. When I moved to Waynesboro, VA a few years later I continued to travel to Silver Spring to letter new vans for the company for a little while.
Avery Vinyl Branding
New Age Dawns
After the computerized plotters became commonplace, it just didn’t make a lot of sense to hand letter trucks any more. The many advantages of using vinyl graphics for vehicles easily outweighed paint: First, red vinyl lasted much longer than a few years out in the UV rays from the sun like sign paint did. Back then it was good if you used a 5-7 year vinyl product, but nowadays a 10-year lifetime is the new standard for cast vinyl sheeting. You may wonder what cast vinyl is? There are two types of sign vinyls, cast and calendered.
A Lesson on Vinyl Types
Cast films are considered the industry premium. These films start in a liquid state with the ingredients blended together and then poured onto a casting sheet. The casting process produces a thin gauge film—usually 1- to 2-mil thick. By casting film on a sheet, the film stays in a more relaxed state, resulting in a durable, flexible, conformable and dimensionally stable film that retains color well. These films are ideal for complex surfaces such as vehicles and where a smooth finished look is expected. The expected life of cast films can usually reach 10 years before any discoloration or adhesive loss begins!
Calendered films are often called intermediate or short-term films. They start with a molten mixture that is extruded through a die and fed though a series of calendering rolls. The rolling and stretching process produces thicker films (3- to 4-mil is common) that have some inherent memory, making the film less dimensionally stable and less conformable with a tendency to shrink when exposed to heat. However, they are less expensive, somewhat more scratch resistant, and their heavier weight makes them easier to handle than cast films. These films are well suited for flat and simple curved applications on a variety of substrates. Expected lifespan of calendered vinyl films outdoors can range from about one to six years.
Let’s Wrap It Up
Today, wrapping vehicles is the new trend, and it makes an effective statement out there on the roadways of the world. I tend to shy away from full vehicle wraps and focus on vehicle graphics projects that don’t involve fitting the vinyl films over complex vehicle contours, which is very tricky. I stick with simplified vehicle lettering jobs. I have the capability to take photos of each side of the vehicle and superimpose the graphic designs onto each sign on customer proof drawings. That way the client can see exactly how the graphics will be integrated into the vehicle before the project begins.
background surfaces.
Good Advice
I am able to letter vehicles up to a standard van size in my workshop garage bays. Anything larger I usually tackle at the customer’s lot or garage. Simple designs are usually one day projects, but more detailed designs may take 2 or 3 days to complete. It’s usually a good idea to stick with one sign company to letter your vehicles if you have a fleet. That way you can be assured that the designs and colors are consistent. Branding your vehicles is one important element of a well-branded company.
If you have new vehicles that need lettering or old ones that need re-branding, contact Augusta Sign Company, serving Staunton, Waynesboro, and Augusta County, and neighboring areas, with quality vehicle lettering services.
Mark Hackley owns Augusta Sign Company, 540-943-9818
wraps, the two best advertising bangs for their bucks these days.
The customer chose what I term “partial vehicle wraps” where in this case the bottoms of the vehicles boast bold, blue wavy stripes that cover the entire lower portion of the vehicles, while the tops sport traditional cut vinyl graphics. The renovated fleet of vehicles is eye-catching. Every day I see one of the new vehicles on the road and they now keep up with competing companies’ vehicle advertising out there on the streets of Augusta County!
Renovations, Heating and Air, Plumbing, Pools and Spas. Their old vans suffered what we termed “brand crisis” and it was hard for customers to figure out what Vailes was all about as their vehicles sped down the road or pulled up in their drive.
Every day I go to Lowes or Wal-Mart or any place that has a big parking lot in town, I notice the many brands of area businesses on parked vehicles. It’s hard to miss them unless you’re blind. They are everywhere and are becoming the new way to spend advertising dollars. When you letter your car, truck or van you create a moving billboard that is out there working every day!
community. It’s your choice to keep up or not. I personally don’t want to be swamped with business that I would not be able to keep up with being a small sign shop. But if you want more work, then professional vehicle wraps are a great way to go!
