Prismatic letters are dimensional architectural letters that are typically used in building identification signage. Prismatic letters can be made of plastic, metal, or wood materials, and are the reverse of V-Carved letters, where if you imagine the inset V-carved lettering as a mold, the offset prismatic letters would be made using this mold, if that makes sense!
I recently had the opportunity to sell a set of molded plastic prismatic letters to a Waynesboro, Virginia retail customer. The customer utilized plastic dimensional letters to go along with his custom pyramid shaped logo on the entrance sign to his store off Main Street. The lettering was attached to a flat metal panel, painted flat black to match the wall finish, and was attached to the storefront over the main entrance. The sign panel to which the letters were attached was constructed using a 1″ thick aluminum tube frame. The two 30″ high X 7′ long, flat sign panels that held the prismatic letters were butted together in the middle and fastened to the frame with very high bond adhesive. I used my computer plotter to make the mounting pattern for the lettering. Holes were marked on the sign to match up with the female supports molded into the backs of each letter.
The lettering was attached to the sign panel with stainless steel studs and nuts, concealed behind each letter. The installation was fairly simple and took a crew of two only a few hours to complete, since most of the labor needed to fasten the letters was done in the workshop. This set of GEMINI brand prismatic letters came with a lifetime warranty which means that if any exterior letter or logo ever fades or breaks, they will be refinished or replaced at no cost: an important factor to consider if you’re a new business branding your building!
Prismatic type letters can also be made from wood. Western red cedar or mahogany, or redwood letters are routed, sanded, and finished in many options. One great option, but expensive, is 23 karat gold leaf letters. Gold leaf on prismatic lettering produces a tremendously eye-catching effect, and is great for brands wanting to convey elegance, high price items, or long-term stability. That’s why financial institutions, mainline religious groups, museums, and high-end retailers utilize this type of dimensional letter. Plastic and metal letters can also be gilded for special effect. But if you’re a new business or established business on a tight budget, formed plastic in standard colors are the way to go.
What are prismatic letters? They are a great way to add depth and attention to your business name. This project took less than a $2,500 investment from the new owner and he was able to finance the construction of the sign as part of his initial business venture’s loan package…and the letters will last a lifetime!
Mark Hackley owns and operates Augusta Sign Company which serves the Staunton, Waynesboro, Verona, Fishersville, and Stuarts Draft areas of Virginia in the Shenandoah Valley. Contact him at 540-943-9818.