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Augusta Sign Company Now True to its Name

September 28, 2017 By Mark Hackley

Augusta Sign Company Now True to its Name

STAUNTON, VIRGINIA  Mark Hackley, owner of Augusta Sign Company formerly of Waynesboro, Virginia has moved his sign shop to Augusta County, Virginia, near Staunton.  So Augusta Sign Company is now true to its name!

PART-TIME BEGINNINGS

Augusta Sign Company began in Laurel, Maryland in the early 1980’s. Mark Hackley learned to paint signs as an apprentice signpainter at the National Naval Medical Center (now called Walter Reed National Military Medical Center) in Bethesda in 1980 and became a journeyman signpainter at Andrews Air Force Base (now called Joint Base Andrews) in Prince Georges County, Maryland. Mark first began contracting signage with his colleague Allen Gray around 1983. He then formed Kullman Signs with a friend, also on a part-time basis, around 1985. By 1987 Mark had formed Western Signs and Graphics and took out his first newspaper ad in the Laurel Leader. By 1988, Mark was married and he moved his business, still called Western Signs and Graphics, to Waynesboro, Virginia. He worked from home on a part time basis while working for Keeney and Company Architects of Charlottesville for about a year but before long, Mark began renting space above the former Doll Hospital on Wayne Avenue in Waynesboro later in 1988.

FROM ARCHITECTURE TO ENVIRONMENTAL DESIGN

In April, 1990, Mark resigned as a draftsman and began a full-time sign company! He changed the name to Tree Street Signs and Graphics and moved his business to Charlotte Avenue, where he remained for one full year. The business began to grow and Mark soon expanded to a larger facility in Crimora, Virginia, where he rented industrial space from Gary and Linda Scrogham of Scrogham Enterprises.

It was at this point when Mark upgraded his business from a sole proprietorship to a corporation. This is the same corporation operating today as Augusta Sign Company. Although the business was sold to Tedsan, Inc. in 2000, Mark kept his contracting license and corporation going on a part-time basis as he worked for various organizations in sales and marketing. In July, 2015, Mark re-started his business from his home on Magnolia Avenue in Waynesboro. Once again he grew the business back as though it had never taken a break! He added a detached shop building later that year and worked from that location until September 1 of this year, when he moved to a larger shop between Middlebrook and Staunton on Middlebrook Road.

BROAD SERVICE AREA

Augusta Signs serves customers throughout Virginia. Earlier this month Mark installed signage for a law firm in Richmond, Virginia and next month he will be working on branding condominiums in Alexandria, Virginia. Even though he will take on regional projects, most of his jobs are derived from customers in Augusta County.

The company specializes in custom wood signage, both new and refurbished. Anyone interested in having Mark come out for a survey for a new or existing sign, may contact him at mark@augustasigncompany.com.

Filed Under: Uncategorized Tagged With: Sign Companies Staunton VA

Options for Renovating/Rehabbing Wood Signs

July 31, 2017 By Mark Hackley

Options for Renovating/Rehabbing Wood Signs

www.augustasigncompany.com-waynesboro-va-22980-Options for Renovating/Rehabbing Wood SignsGOLD OR NO GOLD

What are options for renovating/rehabbing wood signs? Well, if they have gold leaf, the options are to either save and restore the gilding or repaint with paint only. This customer saved thousands of dollars in cost of gold by repainting the sign with only paint materials.

I received an e-mail in response to a sporadic newsletter I send to customers and prospects requesting an estimate on rehabilitating a wood sign for a local bed and breakfast establishment. The owners of the B&B needed an old sign repainted. The sign needing attention was built in the 1990’s. It was well-built from quality exterior marine grade plywood that was framed with hardwood and mounted to solid wood posts. I remember reading a news article about the sign fabricator, Frank Hawkins, who used to operate a sign business in Fairfield, Virginia near Lexington. Frank was from New England somewhere, maybe Vermont, where signs are well-built and maintained. When I first started in my own sign business back in 1990, I attended a sign carving class in Stowe, Vermont, taught by expert carver, Jay Cooke. I remember thinking that I could share some of the craft I learned with businesses in Virginia, perhaps improving the aesthetics of our area with nice signage. From 1990-2000 when I owned and operated Tree Street Signs in Crimora, I believe I was able to do just that!

GO STEELERS!

Getting back to my story about the B&B sign rehab project: The old sign was framed plywood, hand-painted with gold leaf letters and accent borders. The paint was chalking, fading and peeling a little after 25 years of service, and the gold leaf on the south side was pretty bad. The north side was salvageable, but the side with most sun exposure needed to be replaced. The client was most interested in making the sign background brighter, several times stating they thought the colors of the old sign were just too drab. They wanted a white background with a black and gold color scheme. (Later on I found out they were originally from Pittsburgh, so the Pittsburgh Steelers’ black and gold color scheme was in the back of their mind in this decision.) They weren’t worried about losing the gold leaf as long as the renovated sign popped so people could read it well.

OLD-TIME SIGNPAINTING TECHNIQUES

I’m posting a few pictures of the sign renovation process. First, I made a pattern from the old sign, which had a very neat design. I sanded and bleached the whole sign, both sides. Then I filled in any big problem areas with an epoxy filler. After that, I primed both sides with oil-based Zinsser Primer, and finished with One-Shot Bulletin Enamels. I pounced the pattern with chalk to use as a guideline for the re-lettering process. I used two coats of primer, two coats of white bulletin enamel and then two coats of black and gold enamel lettering. I and my helper, Marshall, installed the sign back onto its 6X6 wood posts after sanding and painting them in the field with Sherwin Williams white latex enamel house and trim paint. Since they were previously painted, the latex house paint will work well on the posts giving them a flexible finish to last a good long while.

The customers were pleased with the work. I recommended washing and waxing the sign every 6 months or so (Fall and Spring). I hope it helps get more attention than the old sign which was severely faded.

 

Mark Hackley owns Augusta Sign Company, Waynesboro, VA

540-943-9818

Filed Under: News and Updates

A Simplified Way to Use Old Electric Sign Cabinets

July 14, 2017 By Mark Hackley

RE-PEEL OR REPLACE?

www.augustasigncompany.com-waynesboro-va-22980-simplified-way-to-use-old-sign-cabinetsLooking for a simplified way to use old electric sign cabinets? I bet I have had a dozen calls about sign face replacement since I restarted my commercial sign company here in Waynesboro, Virginia two years ago. Many people who go into business for themselves will rent or purchase a former commercial building. When they get the building, most times they also get the old signage. Jurisdictions usually make businesses  remove or reverse or otherwise block out the old sign faces in electric sign cabinets until new owners or tenants come along.

BRAND NEW BRAND

So what do you do when you need to replace or repaint the old sign faces? If the cabinets have working circuitry and functional lighting, then the best bet is to replace the faces so they will light up your brand at night. But if the old signs are REALLY old or non-functional, many customers choose a simplified way to use old sign cabinets: they simply replace the translucent plastic faces with opaque metal faces and spot-light their signage later as budgets for advertising grow with the new business.

WHERE HAVE ALL THE FLOWERS GONE?

www.augustasigncompany.com-waynesboro-va-22980-plastic-signs
“BEFORE”

Here’s a recent example of this exact process. The new insurance company opened in a former flower shop building. He had old electric sign cabinets, some without internal lighting at all, some with non-working electrical components. My customer utilized the simplified way to use old electric sign cabinets by replacing the old plastic faces with metal signs that slide in and out just like the old plastic ones. They were economical compared with buying custom-formed plastic faces and they look very nice. Plus, he has the option to light up later by installing exterior spots.

If you are just starting a business, or buying an existing one and you need to re-brand your brick and mortar location in the western/central Virginia area, give me a call or e-mail to discuss!

Augusta Sign Company has been in business since 2015 and before that, Tree Street Signs was in business since 1990 serving Waynesboro, Staunton, Charlottesville, Harrisonburg, and Lexington, as well as many areas in between these cities and many other places within a few hours of Waynesboro.

www.augustasigncompany.com-22980-a-simplified-way-to-use-old-electric-sign-cabinets
“AFTER”

Mark Hackley, Owner

540-943-9818  mark@augustasigncompany.com

Filed Under: News and Updates Tagged With: electric signs

How Installing Interior Signs Made a Big Impact at Window World Office

June 16, 2017 By Mark Hackley

How Installing Interior Signs Made a Big Impact at Window World Office

www.augustasigncompany.com-waynesboro-va-22980-window-worldNeed help installing interior signs out there?? Last week I got a call from the local Window World retail store asking if Augusta Sign Company could install some letters they had removed from a wall during their recent store improvements. They had the letters but they needed a professional sign company to make a new pattern and re-install their brand in the newly renovated space and add some vinyl lettering and window lettering as well.

“Sure,”  I replied, knowing that I could tackle the job in simple fashion as I have lots of experience with making and installing corporate wall graphics. Here are a few pictures I snapped as I completed the project last week in downtown Waynesboro, Virginia…

Augusta Sign Company manufactures and installs interior logos and signs made of flush, computer-cut vinyl, acrylic, metal, and wood at schools, medical offices, corporate headquarters, government facilities, and pretty much anywhere people want to show off their brand to the visiting public!

Mark Hackley owns and operates Augusta Sign Company, currently located in Waynesboro, VA, but keep posted! Augusta Signs will be moving to the County sometime soon to better serve the entire Staunton, Waynesboro and Augusta County area.  540-943-9818

Filed Under: News and Updates

Restoring Large Wood Sign for Bridgewater Pharmacy

May 8, 2017 By Mark Hackley

Restoring Large Wood Sign for Bridgewater Pharmacy

www.augustasigncompany.com-bridgewater-va-Restoring-Large-Wood-Sign

LONG MAINTENANCE PERIOD

Restoring large wood sign faces can be challenging! It had been roughly twenty years since I had built the sign for Patrick O’Shea, owner of the Bridgewater Pharmacy, an independently owned and operated pharmacy located in Bridgewater, Virginia. Independently owned pharmacies are becoming rare just like independently owned anything these days, and it’s good to know that the Bridgewater Pharmacy is still out there doing its thing!

Back when I had originally made the sign, I owned Tree Street Signs in Crimora, where we manufactured many cedar and redwood signs of this type for businesses and organizations across a wide spread, even outside of Virginia. This particular sign was challenging because of its size.

We fabricated the large panel from 2″ X 8″ CAHVG (clear, all-heart, vertical-grain) redwood boards, first running each board through the table saw to “plane” the edges flat for laminating the edges with West System Epoxy. We had to use long pipe clamps to hold the panel together while the epoxy set. After the glue cured, we sanded both sides of the panel with a sanding disc attached to an electric drill motor, starting with coarse grit and finishing with fine.

DURABLE FINISH

Once the wood was prepared, we primed the panels with a quality latex primer and then painted the panel with a www.augustasigncompany.com-virginia-Restoring-Large-Wood-Signquality oil-based enamel, in this case, One-Shot Brand Bulletin Paint. After that dried well, we cut a rubber stencil on our plotter and applied to both faces of the panel for sand-blasting. After blasting, we stained the background with our own homemade oil stain (70% Penetrol Oil with 30% Bulletin Enamel). This homemade stain works well on exterior cedar and redwood signs and does not peel and flake over time like paints would tend to do.

After staining the open background, we let dry and then peel off the stencil and the sign is ready to go, after minor touch ups here and there. For the Bridgewater sign, we had long steel side irons manufactured at the welding shop and used these to pierce the posts on each sign and hold the panel in place. The side iron design allows for adjustments over time as the wood posts may move.

The sign was overdue for maintenance but was still intact and good for another twenty years after repainting, When restoring the sign, I sealed a few vertical gaps in the boards with Liquid Nail, sanded the old paint off the letters, re-stained both sides of the entire sign with homemade oil stain, then tediously re-primed and re-painted all the lettering, borders, side-irons, and posts. The finished job made it look like Patrick had a nice, new sign, even though it was in it’s third decade of service!

For more information about new or restored exterior wood signs in Virginia, contact Mark Hackley, owner of Augusta Sign Company: (540)943-9818, or e-mail mhackley@augustasigncompany.com.

 

 

Filed Under: Sign Knowledge

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