RE-PEEL OR REPLACE?
Looking for a simplified way to use old electric sign cabinets? I bet I have had a dozen calls about sign face replacement since I restarted my commercial sign company here in Waynesboro, Virginia two years ago. Many people who go into business for themselves will rent or purchase a former commercial building. When they get the building, most times they also get the old signage. Jurisdictions usually make businesses remove or reverse or otherwise block out the old sign faces in electric sign cabinets until new owners or tenants come along.
BRAND NEW BRAND
So what do you do when you need to replace or repaint the old sign faces? If the cabinets have working circuitry and functional lighting, then the best bet is to replace the faces so they will light up your brand at night. But if the old signs are REALLY old or non-functional, many customers choose a simplified way to use old sign cabinets: they simply replace the translucent plastic faces with opaque metal faces and spot-light their signage later as budgets for advertising grow with the new business.
WHERE HAVE ALL THE FLOWERS GONE?
Here’s a recent example of this exact process. The new insurance company opened in a former flower shop building. He had old electric sign cabinets, some without internal lighting at all, some with non-working electrical components. My customer utilized the simplified way to use old electric sign cabinets by replacing the old plastic faces with metal signs that slide in and out just like the old plastic ones. They were economical compared with buying custom-formed plastic faces and they look very nice. Plus, he has the option to light up later by installing exterior spots.
If you are just starting a business, or buying an existing one and you need to re-brand your brick and mortar location in the western/central Virginia area, give me a call or e-mail to discuss!
Augusta Sign Company has been in business since 2015 and before that, Tree Street Signs was in business since 1990 serving Waynesboro, Staunton, Charlottesville, Harrisonburg, and Lexington, as well as many areas in between these cities and many other places within a few hours of Waynesboro.
Mark Hackley, Owner
540-943-9818 mark@augustasigncompany.com
Need help installing interior signs out there?? Last week I got a call from the local Window World retail store asking if 
metal, and wood at schools, medical offices, corporate headquarters, government facilities, and pretty much anywhere people want to show off their brand to the visiting public!
quality oil-based enamel, in this case, One-Shot Brand Bulletin Paint. After that dried well, we cut a rubber stencil on our plotter and applied to both faces of the panel for sand-blasting. After blasting, we stained the background with our own homemade oil stain (70% Penetrol Oil with 30% Bulletin Enamel). This homemade stain works well on exterior cedar and redwood signs and does not peel and flake over time like paints would tend to do.
wraps, the two best advertising bangs for their bucks these days.
The customer chose what I term “partial vehicle wraps” where in this case the bottoms of the vehicles boast bold, blue wavy stripes that cover the entire lower portion of the vehicles, while the tops sport traditional cut vinyl graphics. The renovated fleet of vehicles is eye-catching. Every day I see one of the new vehicles on the road and they now keep up with competing companies’ vehicle advertising out there on the streets of Augusta County!
Renovations, Heating and Air, Plumbing, Pools and Spas. Their old vans suffered what we termed “brand crisis” and it was hard for customers to figure out what Vailes was all about as their vehicles sped down the road or pulled up in their drive.
Every day I go to Lowes or Wal-Mart or any place that has a big parking lot in town, I notice the many brands of area businesses on parked vehicles. It’s hard to miss them unless you’re blind. They are everywhere and are becoming the new way to spend advertising dollars. When you letter your car, truck or van you create a moving billboard that is out there working every day!
community. It’s your choice to keep up or not. I personally don’t want to be swamped with business that I would not be able to keep up with being a small sign shop. But if you want more work, then professional vehicle wraps are a great way to go!
most sign buyers!