BRAND NEW LOOK

A local church customer had designed a new brand and considered an investment of new signage to help publicize it. I met with a few board members tasked with looking into possible sign materials, costs, timeframes, lifespans, etc. Once I completed the initial survey it took me a few weeks to respond to the group with a proposal. The church wanted me to break the estimates up into interior and exterior segments, and they needed the interiors completed first, especially the new lobby branding.

ACCOMODATING MEETING SCHEDULE

My main contact worked full-time at Augusta Health and I was able to accomodate his busy schedule by meeting with him on and off to measure and take survey pictures for a while before his mid-week evening programs at the church. After several weeks, I was delighted to find out that the church had selected my company for the job! To keep the costs in a reasonable range for a good-performing sign system, I suggested they use maintenance-free PVC posts and framing with ACM sign panels.

CONSISTENT DESIGN ELEMENTS

The interior part of the sign project cost under $2,000 and the exterior part was under $6,000. I could get to the interiors right away since they had a church member with a CNC router who could make the signs from my vector artwork, and I could make the mounting patterns for the lettering and install the letters on the interior walls rather quickly. The other interior signs consisted of wall-mounted and ceiling-mounted directional signs, plus several flag-mounted room number signs. The signs were consistent in size, color, and placement to make for a nice-looking system that helped newcomers and visitors find their way around.

EASY TO INSTALL

I used my scaffold equipment to make installing the letters over the entrance doors a piece of cake. To install interior letters like these which were cut from 1/8″ thick black PVC material, I use 3M Very High Bond Double-Back Tape (VHB). For larger and heavier letters I would usually add a little silicone adhesive along with the VHB Tape. Prior to lettering the entry wall, I removed the old lettering from the wall and a member of their building committee re-painted the wall just prior to adding the new branding.

A MEMORABLE BRAND

The secret of a memorable brand is repetition. Web pages, printed literature, and signage all across campus with the brand ties everything together and makes people feel comfortable with it and helps them remember it.

SOLID INSTALLATION

After securing the necessary County permits and VDOT right of way clearance, I checked for underground utility conflicts, then picked a few fair-weather days to work outside on installing the signs. It took a day to get the holes ready, and another day to install everything for inspection. Once the footers were approved, I came back to set the concrete, then one more time to remove the bracing and do a final cleaning. Customers sometimes wonder why installation costs as much as it does. Usually it is due to the number of trips needed to finish the job. Anytime concrete is required, there are several days of trips involved to drive up the cost.

FIRST IMPRESSIONS LEAD THE WAY

As a Christian myself, I appreciate the many opportunities I have to help area churches with their mission of spreading the gospel. It may not seem like signs can help in this important endeavor, but when newcomers to the area are looking for a church family to call home, first impressions can mean a lot!

Mark Hackley is owner and president of Augusta Sign Company; 540-943-9818; [email protected]

Plastic wall letters have always been a great product for me to use for customers seeking a clean, durable brand. For red brick backgrounds, white plastic wall letters make a great choice. This particular customer wanted to add a new partner’s name to the existing name on the wall. I met with the owners to survey the area of the signage and what would have to happen to accomodate the additional letters. They wanted to keep the same letter height, typeface, and color scheme. The only difference would be to use durable 1/2″ thick acrylic versus the existing cut-out and painted plywood letters that they had used for decades.

Sometimes I refer to plastic wall letters as FCO letters, which stands for “flat-cut-out”. There are many ways to make wall letters. Plastic wall letters can be cut from flat stock or they can also be formed in a vacuum forming process using molds. Cutting the plastic letters from flat stock is done by a CNC router. Each letter is cut and then threaded holes are drilled in the backs to accept aluminum or stainless steel studs that hold the letters onto the wall.

The labor hours involved to install plastic wall letters is determined by the wall material: brick taking the longest, gyp board probably the shortest. Once the customer approves the final design, the letters are ordered. After a normal 4-8 week period, the letters arrive at my shop from the manufacturer along with a computer-generated pattern that I use to mount the individual letters on the wall. I arrive early on the site, set up my walkboard and proceed to layout the drill pattern. I find the center of the wall area and, after rolling the pattern like a scroll from each end, I tape the center at the marked centerline. Then I unroll each side, taping it down as needed with high-tack duct tape. Once the pattern is double-checked for center, baseline height, and level, I use a wall punch to make dimples in the brick at each stud location. Then I drill a 3/16″ hole into every marked stud hole, coming back with a 1/4″ drill bill to accomodate the 3/16″ studs and silicone adhesive.

Once the holes are drilled, I dry-fit each letter to make sure everything works and each letter fits correctly into the holes. After all letters are dry-fit, I come back one more time and apply a clear adhesive to each stud, fastening each letter in place. It was a hot day to install the letters, but fortunately my helper, Jennifer Hackley, was able to help me complete the final project!!

Mark Hackley owns Augusta Sign Company in Staunton, VA 540-943-9818