CUSTOM SIGNAGE SURVEYS JUST A PHONE CALL AWAY
In a world where almost everything can be ordered online with a few clicks, it’s tempting to do the same with signage. While online sign companies may appear convenient or inexpensive at first, I’ve seen firsthand why ordering signs locally makes a meaningful difference in quality, accuracy, and long-term value.
One of the biggest advantages of working locally is getting the details right from the start. When I work with a client, I can visit the site, take precise measurements, and evaluate things like visibility, lighting, wall surfaces, and surrounding architecture. Online sign companies rely entirely on customer-provided measurements, which often leads to signs that are too small, poorly placed, or simply not suited for the space. Fixing those mistakes usually costs more than doing it right the first time.
FACE TO FACE DETAILS
I also believe expert guidance matters. Every sign has a purpose, and choosing the right materials, colors, fonts, and size plays a major role in how effective it will be. I help clients select options that perform well in our climate, are easy to read from a distance, and reflect their brand accurately. Online platforms offer templates, but they don’t provide insight based on experience or real-world conditions.
Local knowledge is another critical factor. Sign ordinances and permitting requirements vary by city and even by neighborhood. Because I work locally, I understand these regulations and help clients navigate them before a sign is produced or installed. Ordering online often means the responsibility falls entirely on the customer, which can lead to delays, fines, or signs that must be removed and replaced.
DRIVE AROUND TOWN TO SEE GOOD EXAMPLES OF WHAT TO EXPECT
Quality and craftsmanship are easier to ensure when working locally. I can show material samples, finishes, and construction options so clients know exactly what they’re getting. There are no surprises when the sign is installed. With online orders, what arrives doesn’t always match expectations in terms of thickness, color, or durability.
Installation is another area where local service makes a difference. I make sure signs are mounted securely, installed properly, and, if illuminated, meet the requirements of local sign codes. Many online signs arrive as do-it-yourself projects, which can put both the sign and the building at risk.
IN-PERSON CUSTOMER SERVICE
If an issue arises, being local means I can respond quickly. Adjustments, repairs, or updates are handled directly—without shipping delays or automated customer service.
At the end of the day, a sign is often the first impression of a business. I believe ordering locally provides peace of mind, accountability, and a finished product that’s built to last. It’s not just about making a sign—it’s about making sure it works, represents your business well, and stands the test of time.
Mark Hackley owns and operates Augusta Sign Company in Staunton. Give him a call if you need good-old personal service at 540-943-9818!