Decals – an easy way to brand your retail store

Last week I was contracted to make and install about 30 decals of a well-known brand of residential and commercial paint. The owner of two retail stores, one in Waynesboro, Virginia and one in Staunton, had renovated their store interiors, repainting the shelving fixtures in an updated color. When they repainted the store fixtures, they painted over the old logos, so they hired me to make new ones.

The shelves ranged in width from about 48″ to 65″ and the decals were designed to fit all widths. I provided a scaled sketch and presented a color swatch of the decal color. The customer could not get a copy of the logo in vector format, so I was able to vectorize what they provided as a jpg. The project took about 10 days to complete from the time I received their proof approval and deposit check, taking about a week to get the vinyl material, a day to cut and prepare the graphics, and a few days to schedule and make the final deliveries and installations at both stores.

Even though it was an interior application, I used high performance 10-year exterior Avery vinyl film for the decals so they will last a long time.

Mark Hackley, President of Augusta Sign Company, Waynesboro, VA  22980.  540-943-9818