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Re-Branding Wayne Hills Baptist

September 2, 2024 By Mark Hackley

BRAND NEW LOOK

A local church customer had designed a new brand and considered an investment of new signage to help publicize it. I met with a few board members tasked with looking into possible sign materials, costs, timeframes, lifespans, etc. Once I completed the initial survey it took me a few weeks to respond to the group with a proposal. The church wanted me to break the estimates up into interior and exterior segments, and they needed the interiors completed first, especially the new lobby branding.

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding, PVC Wayfinding Sign Systems, Virginia, USA
Setting up the church main ID sign at the entrance road to the large church parking lot in Waynesboro, VA. I designed space below the main sign for the customer to post seasonal event banners as needed throughout the year and provided stainless steel eyehooks in the PVC posts.

ACCOMODATING MEETING SCHEDULE

My main contact worked full-time at Augusta Health and I was able to accomodate his busy schedule by meeting with him on and off to measure and take survey pictures for a while before his mid-week evening programs at the church. After several weeks, I was delighted to find out that the church had selected my company for the job! To keep the costs in a reasonable range for a good-performing sign system, I suggested they use maintenance-free PVC posts and framing with ACM sign panels.

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding, directional signs
This exterior directional sign was placed at a fork in the driveway coming up the hill to the main church parking lots. Once I received approval for the footer inspection, I filled the holes with high strength concrete. I normally leave the bracing on posts in concrete for 24-48 hours after the pour.

CONSISTENT DESIGN ELEMENTS

The interior part of the sign project cost under $2,000 and the exterior part was under $6,000. I could get to the interiors right away since they had a church member with a CNC router who could make the signs from my vector artwork, and I could make the mounting patterns for the lettering and install the letters on the interior walls rather quickly. The other interior signs consisted of wall-mounted and ceiling-mounted directional signs, plus several flag-mounted room number signs. The signs were consistent in size, color, and placement to make for a nice-looking system that helped newcomers and visitors find their way around.

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding, interior PVC PLastic Letters
CNC-Router-Cut Black PVC Graphics at the Church Connect Center in the Main Lobby.

EASY TO INSTALL

I used my scaffold equipment to make installing the letters over the entrance doors a piece of cake. To install interior letters like these which were cut from 1/8″ thick black PVC material, I use 3M Very High Bond Double-Back Tape (VHB). For larger and heavier letters I would usually add a little silicone adhesive along with the VHB Tape. Prior to lettering the entry wall, I removed the old lettering from the wall and a member of their building committee re-painted the wall just prior to adding the new branding.

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding, interior PVC PLastic Letters
More of the router-cut PVC wall letters installed using a rolling scaffold.

A MEMORABLE BRAND

The secret of a memorable brand is repetition. Web pages, printed literature, and signage all across campus with the brand ties everything together and makes people feel comfortable with it and helps them remember it.

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding, door glass lettering and signs
Plotter-Cut White High-Performance Vinyl Graphics adorn the front door windows.

SOLID INSTALLATION

After securing the necessary County permits and VDOT right of way clearance, I checked for underground utility conflicts, then picked a few fair-weather days to work outside on installing the signs. It took a day to get the holes ready, and another day to install everything for inspection. Once the footers were approved, I came back to set the concrete, then one more time to remove the bracing and do a final cleaning. Customers sometimes wonder why installation costs as much as it does. Usually it is due to the number of trips needed to finish the job. Anytime concrete is required, there are several days of trips involved to drive up the cost.

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding
I used standard size 12X18 ACM to make several visitors parking signs, attaching them to 4X4 White PVC Posts with stainless hardware.

FIRST IMPRESSIONS LEAD THE WAY

As a Christian myself, I appreciate the many opportunities I have to help area churches with their mission of spreading the gospel. It may not seem like signs can help in this important endeavor, but when newcomers to the area are looking for a church family to call home, first impressions can mean a lot!

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding, brick mounted signs
6MM ACM Wall Signs installed into the brick wall with Tapcon fasteners.

www.augustasigncompany.com, waynesboro, staunton, VA, church signs, church branding, portico signage
The church wanted newcomers to realize where the main entrance was as they approached the parking areas, so I designed a sign for the high fascia of the entry portico.

Mark Hackley is owner and president of Augusta Sign Company; 540-943-9818; [email protected]

Filed Under: Sign Knowledge

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