The number seven is important in many ways: seven days of the week, seven-the perfect number, lucky seven; but rarely do people link the significance of “seven” with their signage. It has been said by experts in marketing psychology that it takes about seven views of a company brand to inspire the impulse for a prospect to purchase its goods and services.
Or, put another way, it takes about seven views of a brand to feel comfortable with the brand, to the point where the brain considers it to be something memorable. With this information in mind, consider your corporate entry way. Do you have a legible brand at the exterior door? Most people would answer yes to that; but what about the interior entrance foyer?
Especially important for my customers in the medical and professional field is their desire to adequately brand the reception and waiting areas of their facilities. Since the 1980’s I have been involved with branding medical interiors. It was back in the early 80’s when I helped brand many of the interior entrances at the National Naval Medical Center (now called Walter Reed National Military Medical Center) in Bethesda, Maryland. Back then we used die-cut Helvetica letters for lettering the names of all the outpatient departments behind the reception counters. These days, I can cut or print the lettering myself with CAD-CAM plotters, and as far as font styles go, the sky’s the limit!
There are many competitors out there fighting for the same business. Fixing your brand in the mind of your customers by utilizing interior graphics by Augusta Sign Company can give your business or organization the needed edge to compete well in your particular industry.
Any business or non-profit can use interior branding solutions, however the industries most likely to benefit the most would include: dentist offices, eye doctors, medical specialists, physical and message therapists, private colleges and universities, retirement centers, churches, law firms, architectural and engineering firms, accounting firms, insurance agencies, and private resorts. The following are some examples of our work. Please feel free to call me anytime for a free survey of your interior space for new branding! Mark Hackley owns and operates Augusta Sign Company, 540-943-9818.
In addition to interior branding, Augusta Sign Company can help with exterior signage as well!! Call anytime!!