Large Promotional Sign Made for Homestead Resort Golf Event
“Your job must be a lot of fun but also frustrating with customers sharing crazy ideas like mine,” joked Lori Hicks, Director of Regional Accounts at the Omni Homestead Resort in Bath County, Virginia. She was explaining that she needed to order a big, tall full-color portrait of Thomas Jefferson to erect in the fairway of their world-famous golf course for an upcoming tournament.
They were hosting an Omni Brand Golf tournament at The Homestead the weekend of October 23rd. Each of the resort properties sponsors a hole contest for their top customers. Their idea was a wild and crazy one called “Tip Tom”. Their vision was to provide a huge Thomas Jefferson portrait sign placed in the middle of the fairway for customers to hit with golf balls to win a prize which ties in with the resort’s celebrating 250 years as America’s First Resort.
The project was a lot of fun and a little challenging. The portrait would need to
be digitally printed. Since it was only needed for a one day event, the materials didn’t have to last that long, yet they had to be durable enough to last a day out in the mountains of Virginia in the fall, potentially facing strong winds, and possibly rain. The customer suggested using 2″ thick foam for the body of the sign, and a tin for the skin so the golfers would know when they hit it from the ping. So that’s what I did. The challenge was to figure out how to assemble the thin metal skin onto the Styrofoam core. After some thought, I fabricated several horizontal cross beams for the back out of 1 X 4 pine boards that were used to “clamp” it all together using carriage bolts with washers on both ends. For the material that the portrait was printed on, I picked 13 ounce Scrim Vinyl and cemented it to the tin with contact cement. It worked just fine for the one day event and cost less than printing the image on regular adhesive-backed vinyl material.
The event was a success, and even Tom himself showed up! Thanks to the Omni Homestead Resort for the neat project!
Mark Hackley is the owner of Augusta Sign Company, former founder of Tree Street Signs of Crimora, VA and former sales executive with Holiday Signs of Chester, VA.
You can contact him at: [email protected]; 540-943-9818
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