Updating an office park’s street appeal is not something I do everyday.
Since I’m a one-man sign shop, I’m usually bouncing around working on a variety of projects like a ping pong ball. But since several of my customers operate in the commercial or residential real estate sectors —some as developers, some as property managers— I occasionally have an apartment complex, subdivision, office complex, industrial park, healthcare center, etc. to work on.
One of these clients, Property Management of Virginia, approached me early on in 2020 to update a directory sign at Stoneridge Office Park in Waynesboro. The existing directory sign had been in place for decades and needed work. After surveying their site I recommended a complete replacement of the sign panels and structural posts on the dated directory, and also a repaint for their entrance sign at the main entrance. I figured since 20,000-plus vehicles pass their entrance sign every day, it should always look its best!
The old, deteriorated directory sign was installed on two rusted steel poles imbedded in the concrete core of a brick base that was about 6 feet wide. At first I considered refurbishing the steel posts and using them as the support for the upgraded directory panels. After much thought and discussion with
one of my architectural sign component suppliers, I chose to replace them with two end-mounted aluminum posts, a much more maintenance-free solution for my customer. Also, by moving the posts outward I was able to increase the mass of the sign leaving more room for branding the “Stoneridge” name at the top.
The faded, peeling and cracking road sign needed to be re-set and reinforced within the existing stone wall and then repainted. We removed the routed aluminum face and transported it to the shop where we removed the existing finish, primed, and repainted the sign with a high quality industrial enamel supplied by Burk’s Paint and Wallpaper in Waynesboro. We took advantage of good fall weather to re-install the main sign panel, then went right to work on building the new directory.
The posts and crossbeams were custom-made to fit into the sides of the existing brick foundation. Made from aluminum with a powder-coat finish, the posts are maintenance-free and provide a strong platform for the
two fairly heavy directory panels. We cut the two large round-top sign panels and smaller individual tenant panels in the shop and applied printed 3M vinyl for the background color and graphics. There were a total of thirty changeable tenant signs per side, attached with stainless steel fasteners which can be easily changed as tenants come and go.
All in all the project improved the look of the office park, but there’s room for improving many of the other signs in the complex. Perhaps that will be in our project pipeline for 2021!
Mark Hackley owns and operates Augusta Sign Company serving Staunton, Waynesboro, and Augusta County, Virginia…and beyond.
Contact Mark at 540-943-9818 or firstname.lastname@example.org