Decals – an easy way to brand your retail store

Last week I was contracted to make and install about 30 decals of a well-known brand of residential and commercial paint. The owner of two retail stores, one in Waynesboro, Virginia and one in Staunton, had renovated their store interiors, repainting the shelving fixtures in an updated color. When they repainted the store fixtures, they painted over the old logos, so they hired me to make new ones.

The shelves ranged in width from about 48″ to 65″ and the decals were designed to fit all widths. I provided a scaled sketch and presented a color swatch of the decal color. The customer could not get a copy of the logo in vector format, so I was able to vectorize what they provided as a jpg. The project took about 10 days to complete from the time I received their proof approval and deposit check, taking about a week to get the vinyl material, a day to cut and prepare the graphics, and a few days to schedule and make the final deliveries and installations at both stores.

Even though it was an interior application, I used high performance 10-year exterior Avery vinyl film for the decals so they will last a long time.

Mark Hackley, President of Augusta Sign Company, Waynesboro, VA 22980. 540-943-9818

Pretty Neat Interior Signs in Waynesboro and Augusta County, Virginia

Augusta Sign Company of Waynesboro makes interior sign systems from ordinary to different; simple white on brown rectangular signs to signs of custom shapes and colors. Most of the interior sign systems we make are made in-house from PVC material, usually 2mm or 3mm thick. The signs are typically mounted in wall-installed metal frames or hung from simple scroll brackets for an interesting look. The lettering is typically flush vinyl; cut or printed.

BLUE RIDGE AREA FOOD BANK OFFICE SIGNS

Here are a few recent examples of interior signage projects I have done around Waynesboro and Augusta County. The first project for the Blue Ridge Area Food Bank in Verona, VA falls into the “ordinary” group. Not wanting their signs to be too gaudy, the director there chose a simple two-color monolithic design, white letters on brown. The system consisted of entrance way and hallway directional signs and office door signs intended to help new volunteers find their way around a little easier. Investing in better signage is a good way to spend extra year-end capital, and that was one of the reasons for the idea. Also, the Food Bank recently completed a large building renovation project and it was good timing to add new signage.

WESTMINSTER PRESBYTERIAN CHURCH OFFICE SIGNS

The previous year I had built several new exterior signs for Westminster Presbyterian Church in Waynesboro, VA. Continuing our relationship, the pastor called on me again for ideas on improving their interior signs at the church office. She had seen some neat signs on Pinterest and she shared the link with me as a good starting point. I chose to use 1/4″ thick white PVC with digitally printed graphics as the sign material and after discussions with the customer, decided to cut them in the same shape as their exterior signs to keep things consistent. The end product was really different. The hangers were plant hanging brackets I picked up at Lowes. All the office name signs were double-sided and were centered over the office doors; the directory was single-sided and inset into the existing reception counter, in view immediately as visitors enter the office.

If you’re in the market for interior signs, contact me anytime. Both of these multi-sign systems (30 plus signs for the food bank’s system and at least a dozen for the church’s) were designed, manufactured, and installed at a cost of less than $2,000. Considering the number of signs, interior signs are a cost effective way to spruce up your internal image for both staff and guests!

Mark Hackley owns Augusta Sign Company in the Tree Street area of Waynesboro, VA

540-943-9818