So how in the world did Augusta Sign Company become involved in providing signs for colleges and universities in Virginia?
When I began my career in signage, I first worked in the sign shops of good-sized military facilities in Maryland: The National Naval Medical Center, and Andrews Air Force Base. These bases were essentially little cities of their own, and I quickly excelled at keeping the “business” citizens happy with their signs. In this setting the customers were managers of the Commissary, the Officer’s Club, the Rec Center, the Hospital, the University, the Research Center, the Air Terminal, Security, Roads and Grounds, you get the picture…very similar to my customers now in the civilian world.
Colleges and Universities are also like mini-communities: having their own internal security operations, buildings and grounds, engineering, marketing, library, rec center, houses of worship, administration, etc. One customer that I have helped since my days at Tree Street Signs is Eastern Mennonite University. This past year I have helped them with many projects: Branding a section of their new Science Center; Fabricating more than 20 light-pole banners as part of an ongoing rebranding; Changing the logos on their wayfinding sign system; Lettering the entrance to their Library. Over my entire career in signs, collegiate and healthcare customers have been my favorites. I typically work with facilities managers or marketing people and there is always lots of work to be done as they strive to keep their campuses looking great and well-branded. I’ve also managed sign projects with Ferrum College and Shenandoah University in Virginia.
Mark Hackley is owner of Augusta Sign Company in Waynesboro, VA 540-943-9818
Other Stories of Interest: