Can Sandcarved Signage be Successfully Implemented into Wayfinding Systems?
Can sandcarved signage be successfully implemented into wayfinding systems?
I recently got a call from the new dentist in Waynesboro, Virginia, Dr. William Potter, in need of a new sign for his office. He was taking the place of Dr. Michael Kivlighan who along with his real estate partners had contracted my previous company, Tree Street Signs, to make all the signage for his professional office park some 20 years ago. Now they had to hire a sign company that could closely match the existing signage system.
The unique thing about this particular professional center is the signage. It’s all made of sandblasted cedar, stained dark green with raised white graphics denoting the name of each tenant. The signs are single-sided and are attached to the brick walls facing the main road. The main office park sign has been there probably since the complex was built, and I had rehabbed it 20 years ago by removing the routed metal letters, applying a stucco background over the bare brick, and then repainting the letters in the same color green as the cedar signage to make everything mesh.
So does sandcarved signage make sense for wayfinding systems? I think so.